Sportsbeat kick off 2017 Crufts campaign

Over the past five years the Eukanuba Friends for Life media launch in Green Park has come to be one of the traditional curtain raisers for a new year at Sportsbeat, and this year was no different.

The event, which celebrates incredible tales of of friendship between man and man’s best friend, always reveals some amazing and touching stories and marks the start of our video production service for Crufts organisers, the Kennel Club.

This week we spoke to three amazing people about the way their dogs had changed (and in some cases, saved) their lives, with our content syndicated out to national and regional TV broadcasters and digital media.

This year’s Friends for Life finalists were a wonderful group with a clear love of their dogs, and it was a great way to start our Crufts campaign for 2017.

Sportsbeat will have a video production team at this year’s Crufts, which runs from March 9 to 12 at the NEC in Birmingham. Working with international, national and regional broadcasters and publishers to provide exclusive video content, we will also be working with the Kennel Club to provide content for their digital and social channels.