The Running Bug is the UK’s most supportive social network for runners with more than 250,000 members.
The PUMA PB Challenge saw Running Bug members competing to run as far and as fast as they could, earning prizes throughout the eight-week event culminating in the Great Yorkshire 10k in September.
Sportsbeat were commissioned to produce two videos to support the promotional campaign. The first was a day with some of the competition team captains and Alison Rose, physio to Olympic champion Jessica Ennis-Hill.
The second saw our crew of videographers head to Sheffield for the race itself, filming the guys in action as well as conducting pre and post-race interviews.
The finished film helped Running Bug promote their brand values and was used across a variety of social platforms.