Life Style Sports are Ireland’s largest sports retailer with a huge rugby audience and a number of high profile tie-ins with Ireland’s leading rugby and football brands.

We first worked with Life Style Sports in 2015 to produce bespoke short form video content promoting the launch of their new store at Munster Rugby’s Thomond Park stadium, filming with Munster players Felix Jones, David Foley and David Kilcoyne on location in Ireland.

And we were thrilled to be re-commissioned to work with the retailer again in 2016 to produce a number of short videos to promote the launch of the Nike Magista boot with the Nike-sponsored Stoke City and Ireland star Jon Walters.

Filmed on location at the bet365 Stadium, we spent the day with Jon previewing the 2016 European Championships and looking back at the 2015/16 season.

This was a great opportunity for us to provide a video service that also include bespoke studio photography, and engaging graphic animations while working within the brand guidelines of both Life Style Sports and Nike.

As an existing content provider for Life Style Sports, producing weekly content to power their digital and social channels, this was a great way to develop our relationship with them as a client as well as showing the power of our syndication service to Irish publishers.