51 shoots in 28 days – looking back at February 2017

When you work in a fast-paced environment as part of a busy team week-in, week-out, it’s not very often you get to draw breath, put your head above the parapet and think about what you’ve achieved.

That’s particularly true when you work in a video production unit with crew members flying across the UK and Europe on a daily basis to film with multiple clients – getting everyone in the room at the same time can be a challenge, let along thanking people for their efforts.

But when our eight-strong multimedia team passed the milestone of a half-century of shoots on location during February (51 in total), even we had to pause for a minute and reflect on some of the great content we’ve produced for our clients across just 28 days.

Fittingly, February started and ended with shoots for Prudential RideLondon, the world’s greatest festival of cycling and a fantastic client we love working with.

On February 1 we were at their offices in Southwark to capture the first steps taken by a group of riders taking on the 100-mile sportive on July 30 this year as part of the Fixing Challenge in a bid to change their lives.

They shared their hopes and dreams for a fitter, healthier future with us and it was hard not to be inspired by their ambition.

And on February 28 we were back at the Queen Elizabeth Olympic Park with double Olympic gold medallist Nicola Adams to launch the Prudential RideLondon-Surrey 46, a great event designed to get young people and novice riders into the saddle and out on the road.

In between were shoots for clients as diverse as the RBS 6 Nations, British Swimming, the England Footballers’ Foundation, Standard Life Investments and SSE among others, shooting short form video content, social media clips and content exclusively for Facebook Live.

As well as the logistical and post-production challenges, we relied heavily on the incredible standards set by our camera operators and editors to ensure we maintain the quality of content our clients are used to from Sportsbeat.

It also meant leaning on our small but highly talented and flexible network of freelancers, who slip seamlessly into our team when required after multiple shoots across a number of years.

Building and maintaining relationships with freelancers can be a time-consuming process but we wouldn’t have been able to produce the breadth and variety of content without their regular help.

You also need great suppliers, and we’re fortunate to have a brilliant one in New Day Pictures on our doorstep in Kingston.

While the majority of the kit we used is in-house, the guys at NDP have been fantastic in sourcing the equipment we need at short notice and being flexible around our requirements and we couldn’t recommend them highly enough.

Having broken the 50-shoot barrier for the first time we expect this to become a regular occurrence in the months and years ahead, but a little token of our gratitude still seemed appropriate!

We’re excited for the challenges to come during the rest of 2017 –and maybe a short break before tackling them.

– Sportsbeat head of broadcast Ric Sumner